"Small Giants" by Bo Burlingham

At Skyway Drive Associates LLC, we specialize in small-mid size business consulting, and this book has some great reminders:

"Big does not equal great, and great does not equal big."

"The difference between the small giants and everyone else lies in their refusal to let go of the passion and their success in keeping it alive."



"You can't measure the value of what a company does by looking at how big it is and how much profit it generates. A company's record of growth and the consistency of its financial returns may tell you something about the skill of its management team, but they say little about whether or not the business is contributing anything great and unique to the world. Instead, the small giants focus on the relationships that the company has with its various constituencies--employees, customers, community, and suppliers,..the relationships are rewarding in and of themselves..their strength reveals the degree to which people are inspired by the company, and its ability to inspire them is the best measure of how they perceive the value of what the company does. If they are as passionate about it as the founders and leaders, the financial results are likely to follow."

If you're looking into assessing the value of your business, contact us today for a value building appointment from our certified Value Builder, Don.
Skyway Drive Associates LLC
616-610-9705
donvz@skywayassociates,com

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