"The Purpose Revolution" by John Izzo--Purpose Questions and Notable Quotes
Excerpts from "The Purpose Revolution" by John Izzo
Great questions to assess your organization's purpose:
"1. Do you know your company's purpose? What is it, and how does it relate to your work every day?
2. How often do you discuss concepts like purpose or values in formal meetings--or even in informal conversations with peers and colleagues?...
3. Do you believe that your company is ahead of the purpose revolution, in line with it, or falling behind it?
4. What issues in your company do you see as roadblocks to driving purpose?
5. Who owns purpose in the company? The CEO? Leaders? All employees? You?"
"It's critical to test your purpose initiatives for business impact...such testing is ultimately about building a more authentic relationship with consumers built around your shared values."
"For those companies clear about their own purpose, clear about their customer's values, and clear about their commitment to doing the right thing first, their actions become a way of life."
Great questions to assess your organization's purpose:
"1. Do you know your company's purpose? What is it, and how does it relate to your work every day?
2. How often do you discuss concepts like purpose or values in formal meetings--or even in informal conversations with peers and colleagues?...
3. Do you believe that your company is ahead of the purpose revolution, in line with it, or falling behind it?
4. What issues in your company do you see as roadblocks to driving purpose?
5. Who owns purpose in the company? The CEO? Leaders? All employees? You?"
"It's critical to test your purpose initiatives for business impact...such testing is ultimately about building a more authentic relationship with consumers built around your shared values."
"For those companies clear about their own purpose, clear about their customer's values, and clear about their commitment to doing the right thing first, their actions become a way of life."
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