Best Practices for Initiating the Purpose Advantage from "The Purpose Revolution" by Dr. John Izzo
"In the purpose revolution those willing to boldly take a stand will be rewarded. If your purpose is real, it will resonate."
"Best Practices for Initiating the Purpose Advantage:
1. Honestly assess where your company stands regarding purpose and how well it is positioned for the purpose revolution. Can you easily identify your company's purpose and how it is being approached and activated?
2. Consider your business case for purpose. Can you and other leaders clearly articulate your company's purpose and how it makes a difference to your customers and society?
3. Research other companies in your industry to see how they are approaching the purpose revolution. What is the conversation around purpose at conferences, meetings, and industry-related events?
4. Read up on companies driving purpose in other industries as well, especially those that are global in nature.
5, Think about your personal values and how you are personally contributing to purpose in your organization. Do you see your personal values come to life at work? Even if you are not a senior leader, how are you driving purpose in your team or area of responsibility?
6. If your company hasn't yet identified its true purpose, consider how its actions, products, or services can make a difference in society, directly or indirectly.
7. Uncover the aspirational purpose of your business. What do you think it is, even if it doesn't have credibility yet in the larger organization?
8. Build on the strength of your company's heritage. Discuss your company's story, its founders, and ways you can add to the story.
9. Look for opportunities to champion a cause in your community."
"Best Practices for Initiating the Purpose Advantage:
1. Honestly assess where your company stands regarding purpose and how well it is positioned for the purpose revolution. Can you easily identify your company's purpose and how it is being approached and activated?
2. Consider your business case for purpose. Can you and other leaders clearly articulate your company's purpose and how it makes a difference to your customers and society?
3. Research other companies in your industry to see how they are approaching the purpose revolution. What is the conversation around purpose at conferences, meetings, and industry-related events?
4. Read up on companies driving purpose in other industries as well, especially those that are global in nature.
5, Think about your personal values and how you are personally contributing to purpose in your organization. Do you see your personal values come to life at work? Even if you are not a senior leader, how are you driving purpose in your team or area of responsibility?
6. If your company hasn't yet identified its true purpose, consider how its actions, products, or services can make a difference in society, directly or indirectly.
7. Uncover the aspirational purpose of your business. What do you think it is, even if it doesn't have credibility yet in the larger organization?
8. Build on the strength of your company's heritage. Discuss your company's story, its founders, and ways you can add to the story.
9. Look for opportunities to champion a cause in your community."
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