Skyway Drive Associates LLC

"In the purpose revolution those willing to boldly take a stand will be rewarded. If your purpose is real, it will resonate." "Best Practices for Initiating the Purpose Advantage: 1. Honestly assess where your company stands regarding purpose and how well it is positioned for the purpose revolution. Can you easily identify your company's purpose and how it is being approached and activated? 2. Consider your business case for purpose. Can you and other leaders clearly articulate your company's purpose and how it makes a difference to your customers and society? 3. Research other companies in your industry to see how they are approaching the purpose revolution. What is the conversation around purpose at conferences, meetings, and industry-related events? 4. Read up on companies driving purpose in other industries as well, especially those that are global in nature. 5, Think about your personal values and how you are personally contributing to purpose in

Excerpts from "The Purpose Revolution" by John Izzo Great questions to assess your organization's purpose: "1. Do you know your company's purpose? What is it, and how does it relate to your work every day? 2. How often do you discuss concepts like purpose or values in formal meetings--or even in informal conversations with peers and colleagues?... 3. Do you believe that your company is ahead of the purpose revolution, in line with it, or falling behind it? 4. What issues in your company do you see as roadblocks to driving purpose? 5. Who owns purpose in the company? The CEO? Leaders? All employees? You?" "It's critical to test your purpose initiatives for business impact...such testing is ultimately about building a more authentic relationship with consumers built around your shared values." "For those companies clear about their own purpose, clear about their customer's values, and clear about their commitment to doing the r

Notable Quotes: "Life takes you on twists and turns, and as much as you plan, you often find the best plan is to just roll with it. Sometimes the path to finding your strongest talents, the best you, and the person you were meant to be looks nothing like your plan, and nothing like society's norm. Learning to be adaptable and to consciously maximize the outcomes of the twists and turns produces a maximized life." "To navigate the peaks and valleys of life with confidence and gusto, you must be in the front car of the roller coaster at all times. There is no joy riding in the back. You are the creator and operator of this ride, so you must prioritize, choose carefully, and live out those priorities that take up valuable time and energy. This is a critical message for every one of us. Our life circumstances differ, but we all face the challenges of establishing and integrating our priorities. You cannot have a twenty-car roller coaster. It cannot take the curve

The Purpose Revolution by Dr. John Izzo What is purpose? You are a blessing and you have a chance to be a blessing everyday.   View purpose as associated with: 1. Job 2. Career 3. Making a difference—calling, perform better on every metric What is a purpose revolution?  That thing besides money and status Purpose Gap The How: 1. Do we have a purpose? “Claim a purpose that fits” ; make someone’s day, winning at purpose—real, authentic. Drive job purpose, not merely function. 2. Can people see it? Create line of sight to purpose. Create space for purpose. Anybody make a difference in life of customers? Branch meeting beginning of everyday—>Increased productivity and passion. *Clear, authentic, believable* 3. Do people feel a part of it?  4. Can people feel it? We only believe 16% of what company says, 63% of what employees say we believe. Four ways you can drive purpose: 1. Live your own purpose 2. Bring your ideas 3. Cha